For a long time SEO felt like a vast and mysterious land where only the most uber tech savvy people had secret maps to the pot of gold. I felt like SEO was a yellow brick road filled with flying monkeys and bubbling cauldrons of confusion. And, all of my wonderful colleagues seemed to be in the same predicament! My questions were often met with a glazed over look, a shrug, and a muttered, “I dunno', I don’t get it either.”

Even the top coaches and web designers seemed stumped on how to answer my questions on how best to optimize my website. I sent them article upon article, and the usual answer was a cryptic, “Huh? Interesting.” The entire subject remained an unsolved mystery not only to me, but apparently the public at large.

Until recently.